Technology is worthless without the knowledge of how to apply it in order to maximize its benefits and efficiency. At Radix, their engineers combine knowledge of the process industry with digital solutions, IT and OT to assist organizations throughout their Digital Transformation journey. We spoke to Alexander Clausbruch, Co-Founder and CEO North America at Radix on the trends, challenges and future of the process industry in North America and globally.
How is Radix’s business model and go-to-market strategy shaping the company in North America?
Our position is different from your typical consulting IT company. We see the value in using technology readily available to bring results right now, instead of only focusing on the future. We implement technologies that enable huge ROI for clients in the short term to guarantee the results that they expect. We are unique in the fact that we are basically a group of engineers who understand the business and process while having that integral digital knowledge.
What are the key trends in industries such as energy, manufacturing and infrastructure going into 2025?
In many of these industries, organizations’ operations span continents. Technology across these sites are very different, meaning the way they are structured also differs. Collating the information is a big challenge for these companies and for us as we need to organize all this information in a way to implement digital solutions on a large scale.
Additionally, companies want to see these technologies used across their global operations. How technology is used and interacted with differs from culture to culture. Because of this, we are seeing a focus on adoption, with organizations wanting to make sure their end users are getting the most out of the solutions also.
Increasing performance is always a focus of day-to-day operations. We are seeing lots of changes in the supply chain process where companies have to adapt quickly to a new environment. Many organisations are trying to optimise their supply chain operations to combat this.